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A Guide to The Ordinary’s Most Popular Skincare Products

A Guide to The Ordinary’s Most Popular Skincare Products


The Ordinary is a skincare brand that has taken the beauty world by storm. With its focus on providing affordable, high-quality products backed by scientific research, the brand has amassed a loyal following. In this article, we will summarise the most popular products from The Ordinary, explaining their targets, aims, and usage guidelines.

Niacinamide 10% + Zinc 1%

Target: Acne and blemishes Aim: Reduce the appearance of skin imperfections Usage: Apply a few drops in the morning and evening before heavier creams This serum is formulated to reduce the appearance of blemishes, redness, and enlarged pores. Niacinamide, a form of vitamin B3, works to improve skin texture and minimize the appearance of pores, while zinc helps regulate oil production and control acne.

Hyaluronic Acid 2% + B5

Target: Dry and dehydrated skin Aim: Hydrate and plump the skin Usage: Apply a few drops in the morning and evening before creams This hydrating serum combines low-, medium-, and high-molecular-weight hyaluronic acid to attract and retain moisture in the skin. Vitamin B5 enhances surface hydration, leaving your skin looking plumper, smoother, and more radiant.

AHA 30% + BHA 2% Peeling Solution

Target: Dull and uneven skin tone Aim: Exfoliate and brighten the skin Usage: Apply a thin layer once a week for no more than 10 minutes, then rinse off This potent peeling solution combines alpha-hydroxy acids (AHAs) and beta-hydroxy acids (BHAs) for powerful exfoliation. AHAs, including glycolic, lactic, and mandelic acids, help to brighten and even out skin tone, while salicylic acid (a BHA) unclogs pores and reduces blemishes. This product is best for experienced users and should not be used on sensitive, damaged, or peeling skin.


Target: Signs of aging Aim: Address multiple signs of aging simultaneously Usage: Apply a few drops in the morning and evening before creams This multi-technology peptide serum targets multiple signs of aging, such as fine lines, wrinkles, and loss of elasticity. It combines a variety of peptides, amino acids, and hyaluronic acid to improve skin texture and hydration for a more youthful appearance.

Caffeine Solution 5% + EGCG

Target: Puffy eyes and dark circles Aim: Reduce the appearance of eye contour pigmentation and puffiness Usage: Massage a small amount onto the eye contour in the morning and evening This lightweight serum combines caffeine and Epigallocatechin Gallatyl Glucoside (EGCG) derived from green tea leaves to help reduce the appearance of puffiness and dark circles around the eye area. The concentrated formula works to constrict blood vessels and reduce water retention, resulting in a more refreshed and awake appearance.


The Ordinary offers a range of popular, affordable skincare products that cater to various skin concerns. By understanding the target, aim, and proper usage guidelines for each product, you can create a tailored skincare routine that addresses your individual needs. As with any skincare product, always patch test before incorporating a new product into your routine and consult with a dermatologist if you have specific concerns.

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